Traditional polling is becoming more expensive and less accurate. Alloy Analytics was founded to address this problem. By combining the best techniques created by traditional pollsters with modern polling technology, Alloy Analytics has created a fast, affordable, and accurate answer to traditional polling.

 

We utilize the full range of outreach methods to reach voters more efficiently and accurately than traditional pollsters. By blending samples of live calls, text-to-web, and voter file matched online panels we reach the full range of voters that traditional pollsters using only live call polls and traditional weighting are missing.

 

Traditional pollsters have become unreliable due to surveying too many hyper engaged voters and voters that trust institutions more than average. Alloy Analytics addresses this by layering in multiple screeners and weighting questions , so our samples more accurately reflect actual turnout.